For Sellers
There is much more to selling a property to putting up the
sign and hoping for the best. You need to have the
maximum exposure, non-stop,
effective marketing and constant
communication to get properties sold and at top
dollar. Review my plan of action to market your home and
compare it to any of my competitors. I think you will find that
there is no other agent or company that offers you more or is
as committed to helping you sell at the absolute best price
possible.
If you have questions about anything or would like
to make an appointment, feel free to call me at
219-617-5884 or if you would like an estimate of the value of
your property you may also fill out my Home Value Request
Form.
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We had been under
contract with another realtor to sell our home
for a considerable length of time, 18 months,
and truly believed it just wasn't a buyers
market. There were property tax issues and many
homes were for sale in our area. Frustrated,
and near wits end paying 2 mortgages, taxes,
insurance, nipsco and water, we agreed it was
time to switch realtors. My husband called Lisa
on a Thursday morning, and by that very
afternoon we signed contracts with Coldwell
Banker.
7 days later, Lisa
was at my kitchen table with another contract,
to sell our home. She sold our home in 7 days.
In November. One Thursday later. Now, I'm sure
there's a certain amount of luck involved in
any sale, but believe it stems from the
realtors hard work and dedication to the
project at hand. In this case, our home sold in
7 days thru Lisa's and there's not much more I
can say to validate that type of dedication to
work or client. In negotiations we were
informed, looked out for, stood up for, spoke
with on a daily basis, and felt completely
comfortable in her hands.
In closing we felt
represented and confident in her knowledge and
ability to bring us to that point. Overall, our
experience exceptionally quick and painless,
and I will, and have recommended Lisa to
everyone I know.
Kris Kogler,
Schererville
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Plan of Action
My Marketing Commitment to
You Downloadable Plan of
Action
Preliminary:
- Take property photos & room dimensions
- Prepare marketing description defining property
amenities
- Install electronic lockbox with security control and
tracking technology
- Install personalized ‘For Sale’ sign with my photo and
direct contact information
- Place 24-7 'Call Capture' sign with recorded
property information in front yard
Lisa was great! She
sold our house within 2 weeks of going on the
market. She provided helpful information and kept
us informed every step of the way. We will
definitely work with Lisa again.
Jamie and
Kelly Delso, Schererville |
Internet Advertising:
-
Property will be listed on the GNIAR MLS system:
www.gniarmls.com
- Property will have at least 15-20 pictures
online
* Homes with multiple photos are viewed 330%
more often than homes without pictures (May 07
- Realtor.com Internal Analysis)
- Property will have full detailed marketing
description
- Property will be listed on both Coldwell Banker
websites: www.coldwellbanker.com (national website) &
www.coldwellbankeronline.com (local website)
*Almost 5 million site visits to ColdwellBankerOnline.com
in 2007
*Over 31 million site visits to ColdwellBanker.com in
2007
-
Property will be listed on the #1 real estate website:
www.Realtor.com
- Your property will be a 'Showcase Enhanced
Listing'
- Used by over half of all home shoppers (NAR
2007)
- When users go to the following search engines, users
will be directed to either
- Property will be listed on Google
- Property will be listed on Yahoo! Real Estate
- Property will be listed on OpenHouse.com – When we have
a scheduled ‘Open House’
-
When users go to the following search engines, users
will be directed to either
Coldwell Banker’s website or Realtor.com, which feature
your home:
- MSN.com, AOL.com, NetZero.com, Juno.com,
Netscape.com, Excite.com, CompuServe.com
-
Property will be listed on Trulia.com, Zillow.com,
Frontdoor.com, Roost.com,
Move.com, CraigsList.com, RealEstate.Yahoo.com,
RealEstate.AOL.com,
NYTimes.com, WSJ.com (Wall Street Journal - Over
500k),
Over 60+ Newspaper Web Sites
- NBC5.com, Moving.com, WSJ.com (Wall Street
Journal), Move.com
- Property will be listed on OpenHouse.com - When we have
a scheduled 'Open House'
- Property will be listed on my personalized website:
LisaThompsonRealtor.com
- Property will be listed on The Real Estate Book
website: TheRealEstateBook.com (plus it is routed through
to about 27 partner websites:
-
- 1.5 million unique users go to the
RealEstateBook.com website
- 45 million unique users go to the 27 partner
websites every month
- Web-based ad submission gets your home and
updates online within 24 hrs
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Newspaper Advertising:
- The Times – Coldwell Banker
Section
-
- Property will be advertised as
a ‘New Listing’ (Color, Picture Ad)
when first listed
- Property will be advertised on
a rotational basis (Color, Picture
Ad / Word Ad) throughout listing
period
- Property will be advertised as
an ‘Open House’ (Color, Picture Ad)
every time an open house is
scheduled
- Property will be advertised as
a ‘Price Reduction’ (Color, Picture
Ad) every time a change in price is
made during the listing
contract
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Other Print Advertising Avenues
-
The Real Estate Magazine
- Property will appear as one of
the featured properties in a ½ pg to full pg
ad (Color, Picture Ad - See Sample Ad)
- 15,000 NW Indiana books printed every 4
weeks
- 600+ distribution points including downtown
Chicago
Open Houses
- Open Houses will be held as agreed upon by property
owner and agent
- Either I will personally hold the Open House or a
qualified agent from my office will be present
| Me and Suman
personally thank you for the excellent service you
provided us. You dealt with it as if it is your own
property. I have not come across any other person
who is more dedicated in their work. Most people do
their job well, but only few go an extra-ordinary
way to finish the job. Ramesh
Veeragandham, Munster |
Communication
- My office will set-up and confirm all showings
- I will personally call for showing feedback and monitor
showing appointments
- I will personally keep track of internet hits and
listing traffic
-
I will personally follow-up will buyer inquiries and
show home to prospects
- I will personally keep you updated on showing feedback,
advertising, and market changes
Communication is key to this business. Buyers want
immediate response and you as a seller should expect no
less. I make every effort to be just a phone call away to
any of my clients. If a prospective buyer, an existing
client, or another agent calls or emails me, and I am not
immediately available, rest assured that a phone call will be
received back within the same day…7 days a week!
The above lists the advertising avenues to
get a contract on your property. When a contract is
presented on your property, this is when my job truly
begins. Strong negotiating skills are essential as the
market gets tighter and more inventory sits on the
market. Once accepted, I take the transaction to
closing. Full Service Company…Full Service
Agent!
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